Named for the most challenging side of the mountain, The North Face has equipped explorers since 1966 to reach their dreams. Driven by the mantra of Never Stop Exploring™, our expeditions inspire us to test the outer limits of performance and possibility.

Since day one, we’ve done business differently. From repurposing surplus Vietnam-era materials, to advocating for wilderness preservation, our choices are aimed at protecting the places that we love. This commitment drives us forward.

Our gear has crossed hemispheres and cultures, becoming a symbol on trails, sidewalks and the highest places on earth. Wherever it shows up, our iconic Half Dome logo is a reminder to celebrate where you’ve been and get inspired by what lies ahead.

“By making things a lot lighter and more functional, we were freeing people up to go much farther."

“It’s not about the distance, but what there is to discover right in front of me."

“Perhaps God can save the queen, but only man can save the wilderness."

“What exploration offers is a vehicle for personal transformation."