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About Us

We're FUTURA.

An outdoor clothing brand. We thought the industry of hiking gear was outdated and felt the market needed something more! Better fit, cleaner design, and updated features! We collected all our favourite specs and features from famous outdoor brands around the globe, added the features we have been missing, adapted the design to stay timeless and functional.

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Timeless Design

We invent our designs with our own hobbies and outdoor sports in mind.

Long gone are the traditional ways of thinking when it comes to hiking gear.

Our gear is minimalistic with a tailored fit and gives you the best possible value for money.

Our Responsibility

Sustainability

Climate change is happening, as a company and producer of garments within the outdoor industry, our choices and how we work have an impact on our future. The topic of sustainability has always been present for us. A major part of our responsibility lays in finding new ways to improve and work better. We have a clear plan with goals set for the upcoming years, and while the biggest responsibility is on us as a producer, you as a consumer also have the power to help us be better!

Power of consumers

- We think there is an unhealthy culture of fast fashion and shopping around the world today. Our homes have become our dressing rooms. We consume more than we need, purchase and transport products back and forth across the globe without hesitation or consideration of the impact every action has on the climate.

- We as a company carry the largest responsibility of course. There are however some things you as a customer can apply to your own shopping behaviours, helping us become a more sustainable E-commerce business. We have listed some points below for you to consider when placing an order with us, or any other E-com store for that matter.

- Thank you for helping contribute to our goals for a better world.

Production & code of conduct

- All our factories and suppliers hold the BSCI - code of conduct certificate by Amfori. This certification ensures ethical and moral working conditions in our factories, while regulating the number of working hours per week as well as other working codes of conduct.

- We ourselves make regular visits at short notice to our factories and ensure with our own eyes that the production chain meets the Beyond Nordic standard. This also includes checking working conditions for employees.

- For each completed production, a quality control is arranged by a certified independent third-party company. They check to ensure the clothes correspond to our standards and that they are ready for the market.

Ethical Sourcing

We hold pets and animals close to our hearts. At FUTURA, we have decided to never implement real fur products into our garments. For us this is a no-brainer and we wish this was the case for more companies around the globe.

All our products that contain wool and down come from certified suppliers. Ensuring the wool is collected in a non-harmful way and the down is certified with the RDS certification.

This certification ensures:

- That down and feathers do not come from animals in a supply chain or subjected to any unnecessary harm.

- That the down and feather industry is rewarded and influenced for practices that respect the humane treatment of ducks and geese.

- That the animals have not been subject to live-plucking or force-feeding.

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Thank you

For taking the time to read about us and our story. We hope to have you on board as one of our many loyal returning customers.

If you have any questions or feedback to us, we love to hear it from you! Please drop us an email at: hello@inthefutura.com.